Category: Case Study

  • CS test (Blocks)

    Financial Services / Fractional CFO  ·  Live in AI answers

    From 0.7% to 3.8% AI visibility

    How a fractional-CFO firm went from unseen to cited in financial AI search — earning its place in the answers Israeli business owners now ask for first.


    Visibility

    0.7% → 3.8%

    ▲ 5.3× lift

    Domain citations

    2 → 607

    ▲ 303× growth

    Content shipped

    74 pieces

    Hebrew-language


    01 — The challenge

    Invisible where the buyers were already asking

    The financial firm offers fractional CFO services to small and mid-sized Israeli businesses — a market where more owners now start their search for financial advice by asking an AI model directly, in Hebrew, rather than searching Google.

    When the user started tracking with RocketBlue, it showed up in essentially none of those conversations: 3 mentions across 423 tracked AI responses, and only 2 total citations back to its own domain. For a services business whose whole value proposition is being findable and trustworthy, that’s a blind spot with a direct line to lost leads.

    02 — The approach

    Content mapped to the questions buyers actually ask

    The user used RocketBlue to build a library of Hebrew-language content mapped directly to the questions its buyers were asking AI models — not generic SEO blog posts, but pieces written around real financial-advisory prompts. 74 pieces were drafted through RocketBlue.

    • “How can I get financial advice for my small business?”
    • “What CFO services fit startups at different growth stages?”

    03 — The results

    From 2 citations to 607 in a matter of weeks

    Within weeks of that first publish, the user’s AI visibility started climbing. By the 6th week, visibility peaked at 6.4% — up from a baseline that had barely cleared 1%. Averaged across the full post-launch window, visibility settled at 3.8%, a 5.3× increase over the pre-content baseline.

    The citation growth is the sharper number: from 2 total domain citations before publishing to 607 in the period after — a 303× increase. Weekly citation volume climbed from 1 in launch week to 103 per week by June 22, spread across 35 unique cited URLs.


    We went from being invisible in AI-driven financial searches to showing up in hundreds of them. 607 citations from a starting point of 2 isn’t a metric we expected to see move that fast.

    Founder, Fractional CFO services firm

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